Daddy's Dogs had big personality before I showed up. Luckily once I did, I knew where to point the camera. After late-night dogging in downtown Nashville for two years, I started assisting with social media, but quickly became the brand manager and all-purpose creative.

The sprawling business and its breakneck evolution gave the perfect opportunity to try everything from novel hooks, daring design, over-the-top product photography and a goddamn YouTube show. It's the busiest I've ever been and I've got the accolades to prove it. My work with Sean "Big Daddy" Porter more than doubled their social following, landed awards for social media, earned coverage in the nation's biggest publications (and a few across the pond) all while maintaining Nashville's Best Hotdog award every single year.

A high-concept boba pop-up passion project. The idea: lean into an anti-establishment identity using tongue-in-cheek occult visuals to poke fun at the evils of doing business: consumerism, political pandering, corporate hierarchy and everything in between.

Cold Brew Boba drew regional attention, solidified an early relationship with the historic Belcourt Theater (becoming a fixture at their midnight screenings) along with yearly placements at large events like Furnace Fest, Scarefest Weekend, Horrorhound and Nashville Pride.

I intentionally built the identity, menu system, product design and content style so that it would be impossible to forget, and wove a devilish narrative through our marketing that reflected reality with a veneer of fiction.

An East Nashville coffee concept. After the maximalist worlds of Daddy's and Cold Brew Boba, Earl was an exercise in restraint: one word in a custom font inspired by cafe design in Italy, screen printed and then digitized for a simple, textured logo.

I built the launch identity and the early social voice: confident, plain-spoken, a little deadpan. A great cup of coffee doesn't need to shout.

NCG builds high-end gaming PCs. The brief: bring social media in-house from agency management and trade safe, generic posting for native, personality-driven content that actually sounds like the internet.

A new voice for organic, sharper direction for paid media, a refreshed branding kit, and product photography with attitude; the numbers followed.